Fandom activities also begin with acknowledging the existence of one’s own favorite (called ‘choeae’ in Korean) that is different from the various interests one likes. This process is called ‘deuktongsago’ because it is said to… 

The reason why K-pop is loved by many people around the world, including Gen Z, is because K-pop’s unique creative culture is the intersection of the fandom economy, creator economy, and process economy. The Creator…